Yesterday, today and most certainly tomorrow the media is a target of scrutiny. Even if the most powerful politicians in the world weren’t calling nearly every news station “fake news,” people would find a reason to discredit the media and news. So, what is the state of the media today? To find out, I looked at the most recent report from the Pew Research Center.
Digital News Fact Sheet
I know it will come as huge surprise to you, but yes most people get their news from those handy dandy devices that fit in the palm of your hand. Roughly 9/10 adults in the U.S. get their news from their cellphones, according to the Pew Research Center, which means digital advertising and technology companies are benefitting BIG due to our generations phone obsession — “addiction” if you want to be exact.
Many companies are now beginning their designs for mobile screens then converting them to a computer screen as opposed to starting the design as a computer screen like they have done in the past.
Social media plays a large role in news outlets and the medias online presence. Mobile advertising is the future, and social media has already started to take over online advertising. Facebook especially with online tracking of their users “clicks”.
Newspapers Fact Sheet
Once long long ago when the digital world didn’t yet exist (I know hard to imagine), newspapers ruled. Now digital is how more people are accessing information and news, and the need for paper is diminishing. Many generations still subscribe to newspapers or magazines but the newer generations are growing up with more of an interest in the online and not in the hard copy.
It is a difficult shift from newspaper to online, most companies have tried and still can’t make up for the profits they can make from newspapers. Places like The New York Times have online subscriptions but still have hard copy available.
So, the million dollar question is when (not will) news completely transfer over to digital and how smooth will that process be?
Cable News Fact Sheet
Oh how the mighty have fallen, oh wait or maybe they haven’t. According to the report, viewership for cable news increased in 2016 and was people’s main source for information during the presidential election.
So, all the complaints you hear about 24/7 news cycles, fake news, bad reporting, bias, and boring interviews doesn’t show in the data. Profit for these stations is also up from past years, so more people are tuning in. This could be because of political intensity within the past year or maybe it’s because people still enjoy sitting down and not only hearing but seeing the news, many people are visual learners after all.
So, what’s happening?
We are already making the drastic move from hard copy to digital. The complete turnover to digital is most likely sooner than many expect. Despite harsh criticism of cable news, it’s still a hot spot and profitable outlet.
The struggle for the media is how fast technology is changing the business, the news is something people need every day and at any time of day. To beat other stations, you have to be faster and adapt quickly.