In reading about the Lean Startup Methodology, the first sentence struck me as a little odd. It discusses providing a scientific approach to creating and managing startups. I never really thought of creating a startup as scientific, but here I am reading about a scientific approach to all things startup related – and it actually… Continue reading The science in startup
Most people that are in the process of getting a startup off the ground know that getting a minimum viable product out as fast as possible is a big contributing factor in becoming a successful startup. If you have done even a slight amount of research you know this is a common approach. But the… Continue reading MVPs are all about trial and error
We are getting closer to hitting launch on our startups and as the weeks pass and we continue to dive deeper and deeper into research about our markets and our competitors, I have learned so much. It’s amazing what can be created with a team working together to produce something that each of us have individually… Continue reading Achieving Trust and Success through Trial and Error
“The question is not ‘Can this product be built?’ Instead, the questions are ‘Should this product be built?’ and ‘Can we build a sustainable business around this set of products and services?’” – The Lean Startup I have learned so much this semester about starting up a media business, and I think that quote sums… Continue reading Making assumptions and proving a startup hypothesis
Even before the digital transition began in the media, publishers have always faced the pressures of generating enough revenue to thrive and stay competitive. Legacy publications are navigating new approaches as they diversify content and new digital media startups must be prepared with various revenue options when entering the market. While the media’s goal is… Continue reading Publishers face challenging future as digital audiences diversify
As we are getting closer to creating our product and get feedback from our potential customers, it’s important to be strategic and follow the key principles of startup process. According to The Lean Startup Methodology, the fundamental activity of a startup is to turn ideas into products, get feedback from customers, and then learn whether… Continue reading Startup founders, be patient in a trial-and-error world!
After weeks of preparation, it’s almost time for us to get our startups off the ground. Source But first there are still things we need to learn.The Lean Startup reading starts off with this quote by Eric Ries: Startup success can be engineered by following the process, which means it can be learned, which means it… Continue reading 3..2..1..Preparing for startup liftoff
As I read a lot of articles about how media organizations strive for success in the digital era, I found out that they are trying to grasp audiences’ attention in unique ways and serve their needs as an ultimate goal. Here are some strategies media outlets are using: Creating the digital identity As mentioned in… Continue reading Key strategies for media outlets to stand out in the digital era
When I walked into room 239 of Michigan State’s Comm Arts building for the first day of Marketing Media I wasn’t sure what to expect. I thought that we would be learning about marketing as it relates to media, but I couldn’t pinpoint what that meant exactly. I had no idea that we would be… Continue reading The More You Know the Better
In the past few years, various media companies across the industry have slowly but surely reached the same fork in the road. To take the road less traveled presents the risk of the unknown, but a chance to reinvent themselves and change public perception of traditional journalism. The “safe” route reveals itself to be less… Continue reading Which road to take?
Spartans Innovate 