If there is one thing that social media is helpful with it is entrepreneurship and building your own business. Apps like Facebook, Twitter, and Instagram allow you to build your own brand and reach multiple different amounts of people. One person that made an entire fortune out of building his brand on social media sites,… Continue reading Using Social Media to Grow Your Brand
For many start-up businesses, one of the first things they would consider is having an account on each major social media platform. However, how to pick the right one and implement it effectively is really important. In the TV show “The future of social media marketing w/ Gary Vaynerchuk”, Gary Vaynerchuk, author of “Jab, Jab,… Continue reading Finding the right social media platform
When I tell people I am studying journalism, I am often met with surprise and sarcasm. In their eyes, the importance of journalism and media is fleeting – because, in their eyes, journalism is synonymous with “fake news” and social media. This only feeds my passion more, however, because I know that strong journalism is… Continue reading Media: A demand for on-demand
Nowadays we often hear that the media is full of fake news and is slowly dying. Dying, however, is a misleading term in this scenario. While traditional media outlets and mediums are less popular now than they were before, they still have a strong and passionate user base. Local TV news, which was a staple… Continue reading Tracking the shift in forms of consumed media
Photo Source: Forbes When reading a popular website such as BuzzFeed, you might not think of the data and analytics that goes into it. This is actually how big websites and publications can keep track of their engagement and what is truly successful for them. In an article on Fast Company highlighting an interview with BuzzFeed… Continue reading Data is All Around Us
Photo Source: eResources In the era of digital media, publications, as well as journalists, have been trying to find the best way to incorporate digital media, while still keeping print in mind. A perfect example of this would be Vox.com, an online-only news site run by Ezra Klein and Vox Media. Similar to Vice and BuzzFeed,… Continue reading Journalism and the Era of Digital Media
When Snapchat was released in 2012, it took the social media world by storm. At first, it was just a way to communicate with friends via photos that disappeared after ten seconds. Today, you can post photos or videos on to a public story that last 24 hours, you can add special effects to photos and… Continue reading Innovating Snapchat for bloggers, publications and stores
Innovation in the media happens every day. Look at Snapchat. A year or so ago, it was an app where you could send videos and selfies to your friends, and not much else. Over the course of this past year or two, Snapchat has added group stories where you can post your Snapchats under a… Continue reading Changes Big and Small: Innovating for a Digital Tomorrow
Being in a social media dominant era, people heavily rely on it to gain information on election coverage and the hopeful candidates. However, sometimes social media can be skewed when trying to find accurate information on each candidate. Thanks to The Boston Globe and Change.org, there are now apps with curated information on helping you choose a… Continue reading Mobile Apps Helping the Election
We’ve all been there: we gripe and pity ourselves over how late into the night we’ve slaved over our homework assignment, and then once we finally get it submitted, brush our teeth and climb into our beloved beds, what do we do? We grab our phone to “just set our alarm.” I’m just going to… Continue reading The Mobile Majority: Mind Over Mass Media
Spartans Innovate 