Media is known to be a quick-moving entity. When I was younger, Facebook, Twitter, and YouTube were barely in existence. Now, they are taking over the world generation by generation. This, however, doesn’t mean that more traditional ways of media consumption are dying off. According to a recent report by the Pew Research Center, daytime… Continue reading Media is reinventing itself
Nowadays we often hear that the media is full of fake news and is slowly dying. Dying, however, is a misleading term in this scenario. While traditional media outlets and mediums are less popular now than they were before, they still have a strong and passionate user base. Local TV news, which was a staple… Continue reading Tracking the shift in forms of consumed media
Amazon may be trying to monopolize the material world, but it looks like Facebook is on track to take over the digital world. To my surprise, Google advertising revenue has dropped slightly for 2016 while Facebook’s has grown by 5% each year since 2015, according to the Pew Research Center’s report on the State of… Continue reading Facebook vs. The World and the Future of Media
By Julie Angell When we hear the word “restructuring” in journalism, we need to not worry or assume the world is ending. After reading a report about the “State of the News Media in 2015” by the Pew Research Center, I was reassured that this shift won’t shake everyone loose from the jobs they know… Continue reading Restructuring Into Digital Territory
We’ve all been there: we gripe and pity ourselves over how late into the night we’ve slaved over our homework assignment, and then once we finally get it submitted, brush our teeth and climb into our beloved beds, what do we do? We grab our phone to “just set our alarm.” I’m just going to… Continue reading The Mobile Majority: Mind Over Mass Media
In an attempt to blackout the media, could we do it? According to a new report by the Pew Research Center, nearly 64 percent of U.S. adults own a smartphone. With a smartphone comes a higher accessibility to social media, podcasts, online news sources and beyond. In an age where flip phones have transitioned to… Continue reading News Media: Could We Escape it if We Tried?
According to Pew Research Center’s “2015 State of the News Media” report, 91 percent of Americans aged 12 and over listened to AM/FM radio -proving that radio is here to stay. However, 50 percent of Americans reported listening to radio online over the last month, indicating that there is a definite shift in the way people are… Continue reading Mobile is a Necessary Step for the Future of Radio
Upon reading the giant research article by Pew Research Center, “State of the News Media 2015,” I was intrigued and also not surprised by many of the findings. Every year Pew comes out with a new article analyzing viewer audiences among different media outlets in the United States. To name a few; podcasts, radio, online… Continue reading Publications Innovating Towards Targeted Audiences