In the past few years, various media companies across the industry have slowly but surely reached the same fork in the road. To take the road less traveled presents the risk of the unknown, but a chance to reinvent themselves and change public perception of traditional journalism. The “safe” route reveals itself to be less… Continue reading Which road to take?
This week’s reading is primarily focusing on how to define your target market and target audience, and more importantly how to develop content strategy and revenue strategy. Target market means what group of people you are trying to sell your product to. For example, you can target kids, college students, young people, adults age 30-50,… Continue reading Find a target and go from there
What’s the one thing that all successful media organizations have in common? They rely on their value propositions to stay on target and guide future innovations and improvements. By constantly reassessing the “promises” or value being delivered to their target audience, they can remain relevant and further strengthen the niche they have created. From Christian… Continue reading Let your value proposition be your guide
For this week’s five readings, I realized that not only small media companies or print media are searching for a better transition but so are those that are already well-developed. Some of those companies are trying to create a new product and some are trying to upgrade their service. These changes definitely represented how the… Continue reading Never Stop Your Steps in Media Field
Modern media is facing two prominent challenges: adjusting their revenue streams and maintaining their identity during the digital age. The Christian Science Monitor is deciding to create a new identity, focusing on truthful but positive news. They are hoping to start a paid news service focusing on those ideals. The Monitor says their readers have… Continue reading Money, Identity, and News in the Digital Age
This week, five required readings gave me an impressive image on media marketing. Articles point out how to be successful, how to stand out and how to run the business through time changing and how to innovate. Most importantly, example entrepreneurs are growing bigger and more successful than ever. Innovate and improve self-capability Quartz, the business… Continue reading Keep adapting as time goes on
The Fast Company, New York Times and two NiemanLab articles for our readings this week all had one thing in common: they all discussed how BuzzFeed, the Christian Science Monitor, the New York Times, and New York Magazine are approaching their audience as they readjust in the digital climate. BuzzFeed According to Fast Company, BuzzFeed… Continue reading Media and Audience Shift
After completing the readings for the week, one of the overlapping trends seems to be that media companies are influenced by the increasingly common transition to digital and, in some cases, using it to potentially drive new revenue opportunities. The Christian Science Monitor moved its publication online and became “web-first,” according to Laura Hazard Owen… Continue reading Importance of Adaptability in the Digital Age for Media
During the first stages of creating a product, we all think our idea is the end -all be-all. With a brilliant idea, or at least in our minds, just burning in our pockets we automatically want to go into creation mode. Creation mode is the fun part and easiest part in theory. The idea is… Continue reading Issa target audience
All of the articles in this weeks reading represent catering to a niche market, whether it is adapting the product or creating a new one. These are good examples of knowing your audience and what problems they are facing with news consumption and how these companies want to solve them by adapting to the changing… Continue reading Small Steps Lead to Success
Spartans Innovate 