Having Abigail Bassett speak to our class was really inspiring. My biggest takeaway was this is truly a business where you have to figure out what you want and what you’re worth — and that may not always be following the money. To hear her story of leaving a major outlet so she could be… Continue reading Lessons from Abigail Bassett
I have always been curious about the world of freelance work. After hearing from Abigail Bassett about her career and all of the opportunities she has had as a freelancer, I understand the appeal. As a freelance writer and content creator, you have the ability to make your own schedule and choose what jobs you… Continue reading Figuring out Freelance with Abigail Bassett
Last week we had another great guest speaker bless us with her virtual presence. The class gathered together as we spoke with freelance digital content producer and former CNN producer Abigail Bassett via Skype. Bassett now works on projects mainly involving cars, real estate, luxury and technology. It’s a pretty lavish way to make a… Continue reading Abigail Bassett is one ‘bad b*tch’
In our media innovation class, instructor Amy Haimerl has taught that with a digital startup you want–and need–a potential customer to identify themselves as users of your product. After researching your target audience and target market, you have a good idea of who your ideal customer is, what they like and how your product fits… Continue reading The Bassett Asset (lol)
Abigail Basset, who spoke to our media entrepreneurship class last week, has an incredibly impressive resume, experiences and portfolio to show for her many years involved in the media industry. However, she didn’t have to talk about every job, task and boss she’s had to deal with in the process of getting to where she… Continue reading Abby Bassett: Bring your passions & storytelling
One of the coolest parts of being a student and learner of a nontraditional industry such as journalism and communications, is learning about all the different possibilities of career paths and opportunities. I feel like each time I speak to a professional involved with journalism or like industries, I think to myself: ‘Wait, you get… Continue reading Abby Bassett: Creating your own path
I found our Skype session with freelance writer and producer Abigail Bassett to be extremely insightful. Up until we spoke with her, I wasn’t aware of the hustle that goes into being a freelance journalist. It never occurred to me that as a freelancer, you’d have to hunt people down for money or that for… Continue reading Abigail Bassett: Get your hustle on
In today’s digital age, there are questions and concerns about the future of ad-based media. Some in the media industry are concerned that in a world where ad-based media reigns supreme, the corporations buying the adspace are the ones who get to choose which media companies flourish and which ones die. This is a… Continue reading Ad-supported media in the current age
According to the article “A Minimum Viable Product Is Not a Product, It’s a Process,” in a post-mortem of more than 100 startups, CB Insights found that the No. 1 cause of startup failure (42% of the time) was “no market need.” In other words, they are too self-centered and think their needs fit everyone without… Continue reading Why does your startup fail?
There is a famous adage in fashion that “less is more.” Actually, this is not only works in fashion, it is could also been used in business. A white shirt with no patterns or anything special could be the most popular product; an app with very clear design that might only provide one basic function for users… Continue reading More Profit, More Duty
Spartans Innovate 