I know, I know: The title of this post is ambitious. But creating a new way for people to get news is ambitious, too! In the age of information, the thought of paying for news subscriptions may seem far-fetched, even laughable. But with tens of thousands of people paying for premium subscription services like Spotify… Continue reading Trick to Selling Subscriptions? Be So Good Your Audience Can’t Ignore You
The absolute worst feeling in starting a company? Discovering your brilliant one-of-a-kind idea has been done before…and done well. But everything can be done better. Right? Entering the market with a concept that already exists is a pretty difficult feat. But some have done it and those that have are proof that it can be… Continue reading How to Surpass the Big Guys When Starting Your Own Company
I’ve recently read a couple articles on journalism, both in relation to to furthering a independent media or a self-starting newspaper. They had a few things in common. Newsonomics: Rebuilding the news media will require doubling-down on its core values had mention creating a new paper is a lot like kindergarten rules: share, don’t hit,… Continue reading Journalism: Project Rebuild
Jobs-to-be-done and Start-Up Ideas go hand in hand I never really thought about this idea of jobs-to-be-done until it was mentioned in the reading, Mastering the Art of Disruptive Innovation in Journalism. According to the article, “The basic idea is that people don’t go around looking for products to buy. Instead, they take life as… Continue reading It’s all about jobs-to-be-done and Start-Up Ideas baby
We’re in the midst of a digital age, spawned by creativity in technology and a growing – sometimes concerning – reliance on technology as a society. Answer me this: when is the last time you drove somewhere without using Waze, Google Maps, or GPS? With that said, it isn’t surprising to a lot of people… Continue reading Digital ads are beginning to take over in media
I knew what entrepreneurship was prior to taking this class, but I didn’t really know what it would entail to get started. After this class, I realize that I hadn’t the first clue what all went into creating and marketing a product or a service. I had heard the start-up stories of Facebook and other successful… Continue reading Your crazy ideas may actually be a solution
If you asked me whether or not I have the skills to become a successful entrepreneur, my answer at the beginning of the semester would have been simple: “Absolutely not!” If you asked me that same question now after spending 16 weeks in JRN 450, my answer would be…. “Maybe.” My answer didn’t miraculously change… Continue reading Never stop asking “Why?”
Jrn 450 has forced me to think outside of what I thought I knew and explore some things I never thought of before. Marketing and entrepreneurship have never been strong suits of mine, and frankly going into the class I thought I was going to hate it. The business side of media had always been a… Continue reading My Jrn 450 Experience
When we see a successful company in the market or interact with a particular brand as a consumer, we rarely think about all of the failures, sacrifices and persistence that it took to get there. After exploring a few of NPR’s “How I Built This” episodes, I not only have deeper admiration for startups and… Continue reading Behind-the-scenes of an entrepreneur’s hustle
This week’s reading and listening materials all talked about some good pitch skills. The Entrepreneur’s article shared 13 tips about how to do a better pitch. But there is one thing brought my attention a lot is “If you say, “One last thing” or something similar, then make sure it’s truly the one last thing.”… Continue reading Some Tips to Myself
Spartans Innovate 