I’ve recently read a couple articles on journalism, both in relation to to furthering a independent media or a self-starting newspaper.
They had a few things in common.
Newsonomics: Rebuilding the news media will require doubling-down on its core values had mention creating a new paper is a lot like kindergarten rules: share, don’t hit, clean up your own mess, etc.
I like this analogy. It really helps sum up what a lot of journalism organizations have not been following. We have lost our values and need to be reminded.
Fake news. We all have heard of it; our president talks about it, probably everyday. I can imagine him saying it, it is like burned in my mind forever. I mean, it’s real. We all know, have all seen it. Facebook, Twitter, etc.
Kindergarten really just shows me what media organizations should be doing. Actually, everyone for that matter, but we can’t all be perfect. News organizations should go back to kindergarten and learn the basics of being friendly.
I was a camp counselor over the past years, worked with children from the ages of four to twelve, and honestly kids have some common sense. Like, they know the difference between right and wrong, MOST OF THE TIME. I’m not saying all kids are smarter than adults and they should be CEOs or nothing, but seriously. Sometimes we need to think about how we act, posting and lying about stories to get our papers big, hard hitting stuff that is not true. And even further, spreading the news like it is true. That’s not right.
In addition to the basic values, I thought The New Business Models for News Toolkit had some interesting advice as well. The best would probably their steps in developing a personas. Place, Product, Promotion, and Price. All easy identifiable things, pretty straight forward.
You’re company has to start somewhere and all four things are pretty important. Basic values, and the four P’s. With this, you can be very successful. Know your P’s, and act like a kindergartner sometimes.
The rest I took from the article was a lot on furthering your business. Like how to gain partners six months to a few years down the road.
But, this, this is the good stuff. Basic things that we all need to re-learn as journalists, apparently.
Price. How much does is everything going to cost your start-up? Have a estimate at least. I’ve always heard and I understand it now too, to make money, you have to spend money. Well, how much exactly is that money going to be?
Place. Where is everything going to happen? Where is your office, where is your paper coming from, where will they be sold, etc. Get it? These are all important questions you have to know the answer to when starting a business.
Promotion. What’s next? How are you reaching your audience? How can you continue to reach more audience? Social media is a key. Use it to your advantage.
Product. Product is everything. What you sell, what you say, what your write, your website, your logo, slogan–everything. Without the product, you have no business, without the business, well, you failed your first start-up, and you can go beg for your job yet.
I wouldn’t though. Never lose, always learn. Or, win.