Jerry Liu

Key strategies for media outlets to stand out in the digital era

As I read a lot of articles about how media organizations strive for success in the digital era, I found out that they are trying to grasp audiences’ attention in unique ways and serve their needs as an ultimate goal. Here are some strategies media outlets are using: Creating the digital identity As mentioned in… Continue reading Key strategies for media outlets to stand out in the digital era

Jerry Liu · Uncategorized

Find a target and go from there

This week’s reading is primarily focusing on how to define your target market and target audience, and more importantly how to develop content strategy and revenue strategy. Target market means what group of people you are trying to sell your product to. For example, you can target kids, college students, young people, adults age 30-50,… Continue reading Find a target and go from there

Jerry Liu

Content and revenue strategy is really vital for digital startups

By Jerry Liu The Tow-Knight Report What Works: An Overview of Successful Site Models points out content strategy should be integrated with revenue strategy to build successful sites. Finding specific audience and potential advertisers is the key for the sustainable development of a site in a long-run. My startup idea is creating a carpooling mobile application.… Continue reading Content and revenue strategy is really vital for digital startups

Jerry Liu

Seeking Product/Market Fit during Startup Phase

By Jerry Liu Nowadays, a lot of young people are planning to create their own startups. There are definitely pros and cons in terms of starting your own business. According to The PMARCA Guide to Startups, the great things about doing a startup are having the opportunity to control everything by yourself, create something new, have… Continue reading Seeking Product/Market Fit during Startup Phase

Jerry Liu

Traditional News Media should Embrace the Hardship and Strive for Innovation

By Jerry Liu As we talked about before, traditional news organizations used to control the news production and distribution process from the beginning to end. However, social and digital media make journalism a more diverse and open process, especially for the distribution channel. Media newcomers use their unique channels to deliver a product that is faster… Continue reading Traditional News Media should Embrace the Hardship and Strive for Innovation