Like everything in media, we try and stay away from things that are new and scary, then they become popular, and then we are late to the game.
I started hearing about podcasts a lot about a year ago, but they have been around way longer than that. I remember being in high school and listening to murder mystery podcasts in my forensics class. I thought it was cool, but not something I would go out of the way to listen to.
As I said in my last post, I was never into podcasts until I was forced to listen to them. Somehow, I fell in love with them. I mostly listen to The Morning Toast, which is a talk show about celeb drama. I think it is super funny, and it passes the time at work.
So what does this mean for podcasting?
“This is probably the end of podcasting’s Wild West era. What comes next is modernity, with all the good and bad that can bring,” Nicholas Quah in an article on vulture.com.
Basically, they are going to become the next best thing.
According to the article, Spotify has been moving into podcasting for a while now and has even worked with Gimlet before.
Spotify is looking for a way to expand their media, which is a smart move in today’s digital world.
Spotify has an extreme cult following, and so does Gimlet, so this is a match made in heaven.