Number of clicks. Number of comments. Number of shares on social media. Number of seconds (hopefully minutes) spent on the article. It’s all being tracked. In this digital age where every click or tap is recorded, publishers and editorial staff can easily see what the most trending topic is and/or what article is performing the… Continue reading Creative Minds Trump Data
Cat videos. Quizzes. Dating advice. The listicles go on. But, several BuzzFeed posts have been suspiciously removed — the likely culprit, pressure from its advertising partners. In 2015, over 1,000 posts were suddenly removed, according to Gawker. Two of the most popular deleted posts criticized the board game Monopoly and a Dove soap ad campaign.… Continue reading Buzzfeed Advertising Ethics Come Into Question
It’s nothing new that “everything” is going digital. The simple truth is outlets will not be able to survive without taking the digital plunge. For my general news, great, I’m all for it. Sports. Politics. Breaking news. All great things I want immediately at my fingertips. But when we’re talking about cars — a passion… Continue reading Don’t take away my car magazines! But add some VR
Web-based journalism has almost endless possibilities. Personal blogs. Unique news websites. Niche-market websites. Endless cat GIFs. The Internet has it all. Unfortunately, even with this new online world of opportunity, the only plausible way to financially survive long-term points to being bought out by one of the “big guys.” Back in the early stages of… Continue reading Monopolies of the Online Landscape — the key to success?
Although Podcasting has seen a recent surge, it’s a platform that’s been around for quite a while — in tech years that is. In fact, it’s been around since the ‘dark ages’ of 2004. Unlike other forms of journalism, podcasting hasn’t had to deal with any pesky government regulations. Podcasters don’t need to buy a… Continue reading Podcasts Saving Grace — Cars
Photo by http://xperiaphoneblog.blogspot.com/ As we know, the journalism field is in a very transitional period. Print and online publications are grappling with what content makes the print/online issue, how ads are bought/sold, etc. Most importantly, the time for analog senior staffers with glasses half way down their noses are on the way out of long-running publications.… Continue reading How the New Yorker is innovating while the New Republic struggles with digital transition
Picture an open newspaper -big pictures, a bunch of text and strategically placed ads. A quick flip of the page or a dart of the eyes can cause those ads to go unseen. With print journalism, there’s no waiting time to access your story. There are no ads that pop up, waiting to be accidentally clicked.… Continue reading Buffering: The Ultimate Buzzkill
Spartans Innovate 