David Greenberg

The ever-evolving world of media: adapt or DIE

It’s pretty simple, and it might make me sound like an old fart to some of you, but … when I was born in 1997 there were no — what do the kids call ’em nowadays? — iPhones? the Google machine? I’m just kidding, of course I know what those things are. I was born in the perfect generation.

I am young enough to vaguely remember what life was like before we had the world in the palms of our hands, the pockets of our jeans, the nightstand beside our beds. Thanks to companies like Google, Apple, and so many other tech companies, the world as we know it is coming to an end.

Let me rephrase, the world of media as we know it is coming to an end. According to the Pew Research Center, the age of turning your TV on at 6 and 11 o’clock at night to watch your 20 minutes of news, two and a half minutes of sports, and seven and a half minutes of commercials (somebody check my math I’m a journalism major) have taken a significant drop in viewership.

Don’t believe me? Just check the numbers. The top three cable news channels according to data are CNN, MSNBC, and Fox News. Since 2017, their viewership numbers have dropped 12% to $1.2 million.

With that information, channel news stations have had to ask the question, why? Well, if I had all the information in the world at my disposal, at real time, constantly learning things about me and the world around me to better enhance my life, why would I have to tune in at six o’clock sharp to see what happened that day. I’ll just check twitter and see what millions of others are saying about it.

Because of these tremendous technological advancements, it has forced these media powerhouses like CNN, NBC, and Fox to find new ways of connecting with viewers. So, according to the research and data, the three media stations combined to increase their revenue by 6% to $2.3 billion.

All former ways of Media that we thought we knew, gone. It’s time to adapt.

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