It is no surprise to me that digital news is growing in such a big way.
I typically don’t really see the evolution until I think back on how things were about three to four years ago when I was a freshman in high school. Yes, we had internet but It wasn’t nearly as effective as it is today.
We didn’t have all of the apps and gadgets back then, which made us go to traditional media for our news. I also remember weekly assignments where it was required that we get a newspaper and clip out stories that we found interesting.
We now fast forward to the present day and, basically, everything we need is at our fingertips. Print media is still alive — and that’s great — but who wants to go out of the way to get a newspaper when they can just tap a news app and get exactly what they are looking for in seconds?
Social media is so vital in today’s news for the simple fact that it gets information to people quick and easy. Never would I have thought I would be using Twitter and Instagram to find things out rather than a news outlet.
For any media outlet, figuring out your audience and having a strategy is crucial. There are so many platforms out there and I feel you have to keep people coming back. It may seem easy but in actuality, it is somewhat difficult. With everyone else trying to get their news out there you have to stand out from the rest and make people want to come to you for their news.
According to the Pew Research Center, in 2017 for the highest- traffic digital-native news outlets (61%) have apps for at least one of the two main mobile platforms (iOS and Android) and (42%) of these outlets have apps for both platforms.
YouTube I feel has grown so much from what it used to be. It is amazing to see how individuals have careers and are able to completely switch over their income to YouTube and have a pretty stable lifestyle. Digital advertising plays a huge part in this. If you ever click on your favorite youtubers videos to watch and those annoying adds popup before and in-between the video, they are getting paid for it.
According to the Pew Research Center, Digital advertising continues to grow as a portion of total advertising revenue. In 2016, digital advertising grew to $72 billion, this being an increase from about $60 billion in 2015. In the case of YouTube, we normally see digital display ads (mostly banners) which were at $14 billion in 2016.
Overall digital media is amazing from what we started off with, and to think it’s only going up from here is mind-blowing (what more can they do????). If I had to predict I think print media will be non- existent in the next few years, with the exception of magazines. Its something about that type of media that I feel is here to stay. Digital media is proving to be the most effective source day by day.