Cydni Robinson

Journalism and Media…. the Game That Keeps You Guessing!

When I think about media now, it reminds me of my 10-month-old nephew Titus. I am always running after him and just when I think I’ve got it under control he pops up with something else and I have to get up all over again!

sourceJournalism today is a whole different world than it was years back and you either have to get with it or get lost (literally). Like it says everywhere, news outlets have to stay relevant when news is at our fingertips within seconds every day.

One good example is the news surrounding our school and Larry Nassar. This is some pretty serious stuff and if you think I am going to wait for the broadcast in the evening or the daily paper to print, then you’re nuts! Why would I when  ESPN and the Associated Press sent notifications to my phone? Even when I forgot about the whole thing I was instantly reminded when I turned my iPhone on.

When it comes to reaching people whether it be media or some other outlet I think considering your audience is so crucial. With media changing, you have to know who you are trying to reach.

In the reading Mastering the Art of Disruptive Innovation in Journalism, it mentioned IKEA and the reason they were so successful with $32.6 billion in revenue.

According to the article: “IKEA has made a number of strategic decisions in order to best fulfill this job. For example, IKEA stores are often built in quite distant locations. This might seem counterintuitive, but it enables IKEA to set up huge warehouses so thateverything a customer needs can be purchased in one trip.”

I had a moment of realization after reading this because I can think of a few times when my mother put me, my sister, and my grandmother into her car and drove 40 minutes from home to go to IKEA. Although we all didn’t find the drive to be enjoyable we were never heard once that they were out of what we needed to purchase.

This also got me thinking about the startup ideas reading. How did IKEA come up with this business and basically surpass other places like Art Van? I think it has to do a lot with being yourself, in whatever venture you’re going to pursue. In the reading How to get Startup Ideas, it talks about Zen and the Art of Motorcycle Maintenance, via Robert Pirsig You want to know how to paint a perfect painting? It’s easy. Make yourself perfect and then just paint naturally.”

For me just starting naturally in the beginning is what creates the winning idea. You can always figure out the building blocks later but if there is nothing to build on, then are you really where you need to be? Just by taking a look at company’s like Google or Amazon, they are clear examples of a natural idea that was built into something amazing.

4 thoughts on “Journalism and Media…. the Game That Keeps You Guessing!

  1. Hi Cydni,

    Your comparison of the media in this day and age to your little nephew was a great way to visualize how it actually feels to work with and amongst the media today. I often feel similar to you, I may have a grasp and it can suddenly change. The way people are receiving and producing media is dynamic. However, I think this class will give us a better idea on how to better approach and handle these types of issues. Great job.


  2. I absolutely love your analogy, comparing media to your 10-month-old nephew. I think readers and viewers are kind of like toddlers too. They move quicker than you could imagine, and their interest is intense but fleeting. I appreciate your reference to the Nassar coverage. It helped anchor me in a concrete example of just how fast news can be— and why digital is so appealing!

    For me, professional development has become a buzzword. It’s become a personal expectation when I think about my career and my day to day routine. I’m constantly adding books and articles to my to-read list. I follow groups like Nieman Lab and Mashable to stay current. I once read a quote from Brian Tracy promising that if you read an hour a day in your field, translating to a book a week, that you will be “one of the best educated, smartest, most capable and highest paid people in your field.”

    It’s like putting on your running shoes to catch that squirrely toddler.


  3. Hi Cydni! I love your take on how journalism and media are always changing and how you compared it to your 10-month-old nephew (aw!). I could not agree with you more on the Larry Nassar case. I do not think I read a newspaper or watched the news during the entire trial. Everything I needed to know was at my fingertips as soon as the information was released. Our generation has the constant need to check their phone and be updated every second of every day.


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