When I think about media now, it reminds me of my 10-month-old nephew Titus. I am always running after him and just when I think I’ve got it under control he pops up with something else and I have to get up all over again!
Journalism today is a whole different world than it was years back and you either have to get with it or get lost (literally). Like it says everywhere, news outlets have to stay relevant when news is at our fingertips within seconds every day.
One good example is the news surrounding our school and Larry Nassar. This is some pretty serious stuff and if you think I am going to wait for the broadcast in the evening or the daily paper to print, then you’re nuts! Why would I when ESPN and the Associated Press sent notifications to my phone? Even when I forgot about the whole thing I was instantly reminded when I turned my iPhone on.
When it comes to reaching people whether it be media or some other outlet I think considering your audience is so crucial. With media changing, you have to know who you are trying to reach.
In the reading Mastering the Art of Disruptive Innovation in Journalism, it mentioned IKEA and the reason they were so successful with $32.6 billion in revenue.
According to the article: “IKEA has made a number of strategic decisions in order to best fulfill this job. For example, IKEA stores are often built in quite distant locations. This might seem counterintuitive, but it enables IKEA to set up huge warehouses so thateverything a customer needs can be purchased in one trip.”
I had a moment of realization after reading this because I can think of a few times when my mother put me, my sister, and my grandmother into her car and drove 40 minutes from home to go to IKEA. Although we all didn’t find the drive to be enjoyable we were never heard once that they were out of what we needed to purchase.
This also got me thinking about the startup ideas reading. How did IKEA come up with this business and basically surpass other places like Art Van? I think it has to do a lot with being yourself, in whatever venture you’re going to pursue. In the reading How to get Startup Ideas, it talks about Zen and the Art of Motorcycle Maintenance, via Robert Pirsig “You want to know how to paint a perfect painting? It’s easy. Make yourself perfect and then just paint naturally.”
For me just starting naturally in the beginning is what creates the winning idea. You can always figure out the building blocks later but if there is nothing to build on, then are you really where you need to be? Just by taking a look at company’s like Google or Amazon, they are clear examples of a natural idea that was built into something amazing.