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Disrupting media: The next great innovation starts with a job to be done

By Brittanie Chludzinski “Your story needs to be interesting, relevant and useful to the audience.” I first heard this simple, yet helpful reminder from my professor, Omar Sofradzija, during my freshman year at MSU. To this day, his words still guide my writing decisions and keep my work in check — Am I actually answering… Continue reading Disrupting media: The next great innovation starts with a job to be done

Jerry Liu

Traditional News Media should Embrace the Hardship and Strive for Innovation

By Jerry Liu As we talked about before, traditional news organizations used to control the news production and distribution process from the beginning to end. However, social and digital media make journalism a more diverse and open process, especially for the distribution channel. Media newcomers use their unique channels to deliver a product that is faster… Continue reading Traditional News Media should Embrace the Hardship and Strive for Innovation

Meg Dedyne

Digital news: change doesn’t have to be scary

By Meg Dedyne Digital news is an aspect of media I have been interested in for some time. As I am interested in pursuing digital media interests in the public relations world, I am also fascinated with how the digital news landscape is changing and evolving, especially with my generation and generations to come. I… Continue reading Digital news: change doesn’t have to be scary

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Pew: Newspapers circulation down, Television

By Liam Tiernan The Pew Research Center’s Journalism and Media sector identified a 7 percent fall in newspaper circulation and a 5 percent loss in late night viewership in local news programs. Online subscription revenues have failed to pick up the slack for most newspapers, and advertising revenues fell 8 percent. It was the worst year for… Continue reading Pew: Newspapers circulation down, Television