Rianna Middleton

Why “Jabbing” is a Critical Component of a Social Media Strategy

Starting a successful business in today’s world requires a high level of social media competency. Consumers expect to see brands on social media, and may even follow brands and directly engage with them on certain platforms. Gary Vaynerchuk, CEO and co-founder of VaynerMedia, realized early on that almost all businesses, large and small, struggle to… Continue reading Why “Jabbing” is a Critical Component of a Social Media Strategy

Meg Dedyne

Abby Bassett: Bring your passions & storytelling

Abigail Basset, who spoke to our media entrepreneurship class last week, has an incredibly impressive resume, experiences and portfolio to show for her many years involved in the media industry. However, she didn’t have to talk about every job, task and boss she’s had to deal with in the process of getting to where she… Continue reading Abby Bassett: Bring your passions & storytelling