Rianna Middleton

Why “Jabbing” is a Critical Component of a Social Media Strategy

Starting a successful business in today’s world requires a high level of social media competency. Consumers expect to see brands on social media, and may even follow brands and directly engage with them on certain platforms. Gary Vaynerchuk, CEO and co-founder of VaynerMedia, realized early on that almost all businesses, large and small, struggle to… Continue reading Why “Jabbing” is a Critical Component of a Social Media Strategy

Trevor Toczydlowski

Picking the right place to advertise your business can help it sink or swim

Having a great idea that could eventually become a product or business is the first step, but far from the only determinant of success. The places and ways that you market your product or company can play an even bigger role in whether or not you find success. People think that the way to build… Continue reading Picking the right place to advertise your business can help it sink or swim