Although there are currently over 660,000 podcasts on the market, many shows still struggle to monetize their content. Most podcasts relied on advertising and sponsorship revenue, but that’s even somewhat limited. There are currently severe limitations on the analytics podcasts can provide to their advertisers to prove their worth, at least on popular platforms like… Continue reading Where Do You Grow Growth Businesses?
If you had the chance, would you quit your well-paying, full-time job to start a company of your own? Would you give up the stability it takes to raise a family and bet on your idea and ability? That is exactly what Alex Blumberg chronicled in the first season of his Startup podcast. Blumberg had… Continue reading A Look Behind The Scenes of Building a Startup
When I tell people I am studying journalism, I am often met with surprise and sarcasm. In their eyes, the importance of journalism and media is fleeting – because, in their eyes, journalism is synonymous with “fake news” and social media. This only feeds my passion more, however, because I know that strong journalism is… Continue reading Media: A demand for on-demand
The media landscape is changing, but it’s not all bad.
Nowadays we often hear that the media is full of fake news and is slowly dying. Dying, however, is a misleading term in this scenario. While traditional media outlets and mediums are less popular now than they were before, they still have a strong and passionate user base. Local TV news, which was a staple… Continue reading Tracking the shift in forms of consumed media
As a journalism student, I’ve regularly had to ignore everyone from my grandparents to the person in front of me in line at the grocery store telling me journalism is dying. You can’t blame them. They are repeating what they have been hearing for years now: The media is dying. The fact is: The numbers… Continue reading Staying Relevant: News Media is Evolving Not Dying
A heartbeat away from obscurity, one podcast has busted down the door for a profitable, rising storytelling sub-genre. Thanks to Serial, podcasting is enjoying a resurgence of popularity – and making money. Popular podcaster Adam Carolla who hosts a show called “The Adam Carolla Show” told CBS News he expected to generate $5 million in… Continue reading Taking Podcasting by the Long-Tail
The first time I ever started listening to a podcast regularly was during the run of ABC’s Lost in the mid-2000’s. The two men that ran the show Lost, Damon Lindelof and Carlton Cuse, hosted a podcast every week in which they would discuss the previous episode of the show and answer fan mail questions. Naturally, me… Continue reading Discoverability and Longevity – Podcasting’s Place in a Crowded Market