Last week, Spotify announced it had purchased Gimlet Media, a digital media company and podcasting network, for $230 million. Gimlet was founded only four and a half years ago by Alex Blumberg and Matthew Lieber. Despite their recent breakthrough, Gimlet Media’s journey to success was not without bumps in the road. They documented their trials… Continue reading The Unlikely Beginnings of Gimlet Media
Anticipation and gumption seem to be the base recipe for a successful entrepreneur. The rest of it is anyone’s guess. While listening to Masters of Scale, a podcast hosted by Reid Hoffman who co-founded Linkedin, I learned this. Hoffman consistently emphasized, in so many words, that this is why Sara Blakley was so successful at starting… Continue reading The Spark: How great ideas happen and why they matter
When I tell people I am studying journalism, I am often met with surprise and sarcasm. In their eyes, the importance of journalism and media is fleeting – because, in their eyes, journalism is synonymous with “fake news” and social media. This only feeds my passion more, however, because I know that strong journalism is… Continue reading Media: A demand for on-demand
I am sure most of you are familiar with the song, “Nobody’s Perfect” by Miley Cyrus. If you are not, it goes something like this: Nobody’s perfect, I gotta work it, again and again, ’til I get it right. Nobody’s perfect, you live and you learn it, and if I mess it up sometimes, nobody’s… Continue reading You Live and You Learn It
A heartbeat away from obscurity, one podcast has busted down the door for a profitable, rising storytelling sub-genre. Thanks to Serial, podcasting is enjoying a resurgence of popularity – and making money. Popular podcaster Adam Carolla who hosts a show called “The Adam Carolla Show” told CBS News he expected to generate $5 million in… Continue reading Taking Podcasting by the Long-Tail
The first time I ever started listening to a podcast regularly was during the run of ABC’s Lost in the mid-2000’s. The two men that ran the show Lost, Damon Lindelof and Carlton Cuse, hosted a podcast every week in which they would discuss the previous episode of the show and answer fan mail questions. Naturally, me… Continue reading Discoverability and Longevity – Podcasting’s Place in a Crowded Market
Spartans Innovate 