Media is known to be a quick-moving entity. When I was younger, Facebook, Twitter, and YouTube were barely in existence. Now, they are taking over the world generation by generation. This, however, doesn’t mean that more traditional ways of media consumption are dying off. According to a recent report by the Pew Research Center, daytime… Continue reading Media is reinventing itself
“If it’s free, you’re what they’re selling.” That’s what our professor tells us. And I don’t like to be sold. In today’s media there’s really two business models. One: you are the customer and you pay for the product you use. Two: you are no longer the customer but the commodity. Companies sell ad space… Continue reading News Media: Stop Selling Consumers, Start Selling to Them
Why don’t people read the news anymore? I mean replace “read” with “watch” or “listen to” and it still holds true. Many people don’t pay that much attention to the news. I mean, I’m a journalism student, and if I’m being honest, I don’t read much news during a typical week. It begs the question,… Continue reading Fixing the Problems with News
Have you ever heard the phrase, “preparation is the key?” Well when it comes to building a news media startup, preparation is the key. It is important to know where you stand in the scheme of things and the changes that are happening in the real world. Who is your audience? What are you offering? What… Continue reading Ready to Launch in 3…2…1…
Spartans Innovate 