Bridget Bartos

Media is reinventing itself

Media is known to be a quick-moving entity. When I was younger, Facebook, Twitter, and YouTube were barely in existence. Now, they are taking over the world generation by generation. This, however, doesn’t mean that more traditional ways of media consumption are dying off. According to a recent report by the Pew Research Center, daytime… Continue reading Media is reinventing itself

Justin Sienkowski

Traffic vs. Engagement: Which should a publisher prefer?

Significant growth in mobile news consumption has many publishers scrambling to accommodate on-the-go news consumers, but the Pew Research Center’s “State of the News Media 2015” report suggests that desktop users might not be getting the attention they deserves. While it is true that, according to the report, 39 of the top 50 digital news websites… Continue reading Traffic vs. Engagement: Which should a publisher prefer?