Khadija Bush is a senior director of marketing at Condé Nast. She graduated from Michigan State University in 2010 with a degree in communications. After graduation, Khadija began her career in Detroit working at Infused Public Relations & Events as an account manager. She went on to gain agency experience at GlobalHue working in branded… Continue reading How Condé Nast’s Khadija Bush Balances Innovation and Intuition
This past week, our media entrepreneurship class at Michigan State was tasked with quite a strange (but very helpful) project: visit and eat at three different Coney Islands. At first, we were a little confused. Why would we visit three of the same restaurants just to eat the same thing: A classic Coney dog? But… Continue reading The Coney Quest: How visiting three Coney Islands taught us about branding
Anticipation and gumption seem to be the base recipe for a successful entrepreneur. The rest of it is anyone’s guess. While listening to Masters of Scale, a podcast hosted by Reid Hoffman who co-founded Linkedin, I learned this. Hoffman consistently emphasized, in so many words, that this is why Sara Blakley was so successful at starting… Continue reading The Spark: How great ideas happen and why they matter
Chase Rickaby grew up in Nelson, British Columbia, and by the age of 16 he had discovered a passion for photography and content creation. After college, he spent some years doing outreach work in Calgary. While creative work was always a hobby, it became a sort of part-time job as Tamarack Media Co. alongside his full-time… Continue reading Hard Work and Authenticity – a Q&A with Chase Rickaby
The hustle. The grind. Call it what you want. Social media, narcissistic vloggers, the Internet marketplace and slang terminology can all be inspirational. Who doesn’t want to feel like they own the world and can make money any way they want? The rags-to-riches, self-made, American Dream(ing) persona no doubt has its appeal. We’ve see this… Continue reading Building a Startup: Who Do You Think You Are?
By Meg Dedyne Fortune’s 4 Ways to Create a Marketing Strategy for Your Small Business hits a lot of points that have recently come up in our JRN 450 class, on our field trips, such as to MSU RISE last week and in my own experiences outside of class as well. It’s funny because Jeffrey… Continue reading RISE up!