The Coney Challenge: Differentiating Those Midwestern Diners & Dives
Here in East Lansing, we all know what a Coney Island is. They all seem pretty much the same…but how similar are they really? Let’s dive into these diners.
Here in East Lansing, we all know what a Coney Island is. They all seem pretty much the same…but how similar are they really? Let’s dive into these diners.
This past week, our media entrepreneurship class at Michigan State was tasked with quite a strange (but very helpful) project: visit and eat at three different Coney Islands. At first, we were a little confused. Why would we visit three of the same restaurants just to eat the same thing: A classic Coney dog? But… Continue reading The Coney Quest: How visiting three Coney Islands taught us about branding
It’s the great Coney Quest! Before starting our own Coney Island that puts all other Coney Island restaurants out of business, we toured three different Coneys in East Lansing to get a feel for competitive analysis. We’re not really going to start a Coney Island restaurant. However, in learning about the process of entrepreneurship and… Continue reading The Great Coney Quest: Discovering How a Coney Survives in a Crowded Market