Rianna Middleton

How Condé Nast’s Khadija Bush Balances Innovation and Intuition

Khadija Bush is a senior director of marketing at Condé Nast. She graduated from Michigan State University in 2010 with a degree in communications. After graduation, Khadija began her career in Detroit working at Infused Public Relations & Events as an account manager. She went on to gain agency experience at GlobalHue working in branded… Continue reading How Condé Nast’s Khadija Bush Balances Innovation and Intuition

David Greenberg

Inside the Growing Media Market of Sports Analytics

A graduate of the University of Wisconsin-Madison with a degree in Statistics, and a passion for sports, Evan Boyd has found a career path that allows him to perfectly blend his abilities with numbers and his strong knowledge for sports. STATS LLC is a company that works closely with major television networks like CBS and… Continue reading Inside the Growing Media Market of Sports Analytics

Rianna Middleton

Life of a wanna-be journalist: A state of resilience

At a young age, I discovered a love of writing. I wrote full-length stories, complete with compelling female characters who took on everything from fighting crime to everyday life in the suburbs. I also created my own magazines, cutting out pictures from real publications and gluing them onto my own articles, stapling the whole bundle… Continue reading Life of a wanna-be journalist: A state of resilience

Courtney Downey

How Dorothy Hernandez Combines Entrepreneurship and Journalism

Before becoming an award-winning journalist, Dorothy Hernandez was a kid growing in Chicago helping her mom fill orders for her “famous lumpia shanghai and empanadas.” But she didn’t intend to stay in the kitchen. After graduating from college, she became a copy editor and web producer at the Chicago Tribune. She then moved to Michigan… Continue reading How Dorothy Hernandez Combines Entrepreneurship and Journalism

Courtney Downey · Uncategorized

Beat Your Competition in the Race to the Finish Line

“Failed plans should not be interpreted as a failed vision. Visions don’t change, they are only refined. Plans rarely stay the same and are scrapped or adjusted as needed. Be stubborn about the vision, but flexible with your plan.” ~ John C Maxwell We’ve all heard the phrase competition is all fun and games until someone… Continue reading Beat Your Competition in the Race to the Finish Line

Lukas Eddy · Nicholas Stahl · Sophie Charboneau

The Great Coney Quest: Discovering How a Coney Survives in a Crowded Market

It’s the great Coney Quest! Before starting our own Coney Island that puts all other Coney Island restaurants out of business, we toured three different Coneys in East Lansing to get a feel for competitive analysis. We’re not really going to start a Coney Island restaurant. However, in learning about the process of entrepreneurship and… Continue reading The Great Coney Quest: Discovering How a Coney Survives in a Crowded Market

Lukas Eddy

Planning Your Business: Thoughts on Competitive Analysis

Most businesses take years to establish themselves in an industry — if they ever even manage it. A few inspiring cases of companies going from dream to reality in six months are out there, and those generally have a few things in common. The classic why-didn’t-I-think-of-that cliche of creative problem solving certainly exists, but a… Continue reading Planning Your Business: Thoughts on Competitive Analysis