Khadija Bush is a senior director of marketing at Condé Nast. She graduated from Michigan State University in 2010 with a degree in communications. After graduation, Khadija began her career in Detroit working at Infused Public Relations & Events as an account manager. She went on to gain agency experience at GlobalHue working in branded… Continue reading How Condé Nast’s Khadija Bush Balances Innovation and Intuition
Although there are currently over 660,000 podcasts on the market, many shows still struggle to monetize their content. Most podcasts relied on advertising and sponsorship revenue, but that’s even somewhat limited. There are currently severe limitations on the analytics podcasts can provide to their advertisers to prove their worth, at least on popular platforms like… Continue reading Where Do You Grow Growth Businesses?
The Pew Research Center’s annual report on data and trends about key sectors in the U.S. news media industry through the State of the News Media, and after diving into loads of data, I can confidently say I look forward to the future of the news industry. I was very surprised by the shifts in modern… Continue reading The State of Our News: Where Are We Headed?
“If it’s free, you’re what they’re selling.” That’s what our professor tells us. And I don’t like to be sold. In today’s media there’s really two business models. One: you are the customer and you pay for the product you use. Two: you are no longer the customer but the commodity. Companies sell ad space… Continue reading News Media: Stop Selling Consumers, Start Selling to Them
Spartans Innovate 