Understanding your target audience: The key to long-term, strategic success

February 22, 2017 chludzinskibrittanieLeave a comment

According to this week’s article, “A Roadmap for Digital Media Startups: The New Business Models for News Toolkit,” identifying your target audience begins with creating stories about your potential users. It’s the basic lesson we’ve learned in any communication or PR class: Use both demographic and psychographic information to build these various personas that will help… Continue reading Understanding your target audience: The key to long-term, strategic success

Savannah Swix

Building a Startup: What it Takes

February 22, 2017February 22, 2017 sswix17Leave a comment

I’ve always known that starting a startup company isn’t easy. The things we have been learning about in class, in addition to the process of coming up with and developing plans to create and establish our own ideas and products, have only confirmed what I know. The readings that we studied for this week detailed… Continue reading Building a Startup: What it Takes

Right on target

February 22, 2017 jazzyteenLeave a comment

Since we were assigned this project, I’ve been thinking about what my target market would be from the get-go. That may be skipping a few steps as far as the timeline of the startup project goes, but it can be a tedious process. The readings this week from Tow-Knight Center for Entrepreneurial Journalism and Inc.… Continue reading Right on target

Uncategorized

Short but Impressive Meeting with Donna

February 15, 2017 Vanessa X1 Comment

I felt so lucky and grateful to have Donna Ladd talked with us last week. As a senior journalist and columnist, she had already gone though many stories and difficulties, it is helpful and inspiring to have her share these things to us. From Donna’s story, I could felt that she is a powerful and… Continue reading Short but Impressive Meeting with Donna

Ashley Gibbard

Everyone’s Path is Different

February 15, 2017 ashleygibbard1 Comment

Our readings have covered many different paths to startups. What we have learned is what you set out to do may not be what you end up doing, and most importantly everyone’s path is different. We have read brief stories about people and their businesses, whether they were a success or a failure and we… Continue reading Everyone’s Path is Different

Meg Dedyne

Valuing values

February 15, 2017 dedyneme1 Comment

Many people don’t think like Donna Ladd, the co-founder of the Jackson Free Press in Jackson, Mississippi. Yes, she is an innovator. Yes, she created a startup. However, this isn’t what I was most impressed by during Ladd’s chat with our class this past Wednesday. What I was most impressed by was the fact that Ladd… Continue reading Valuing values

Liam Tiernan

Donna’s legacy

February 15, 2017February 15, 2017 liamtiernan1 Comment

The biggest thing that stood out to me about the story Donna Ladd told the class last Wednesday was the mark she left on the people around her. Sure, not all of them fell in love with her, and I can think of a few people in rural Mississippi that you’d really, really piss off… Continue reading Donna’s legacy

Nadia Lorencz

Takeaways from Donna Ladd

February 15, 2017 nadialorencz1 Comment

Last week we were able to Skype with Donna Ladd, co-founder of the Jackson Free Press. Through listening to both her life story and experiences, I was able to take away many valuable lessons that I know I keep with me throughout my own career. One point that Donna made was if your reason for… Continue reading Takeaways from Donna Ladd

Jerry Liu

Ethics – The Core of Journalism

February 15, 2017 jerryliu51 Comment

Donna Ladd is an investigative journalist and editor who helped create The Jackson Free Press, an award-winning freely distributed newsweekly in Jackson, Mississippi. She focuses on justice, crime, race, kids, policing and politics in Mississippi, New York City and nationwide. We were really glad to have Donna skype into our class to talk about her… Continue reading Ethics – The Core of Journalism

Austin Short · Uncategorized

Startups and Investigative Journalism Can Go Hand in Hand

February 15, 2017 shortaus1 Comment

Last week we had the honor and privilege to talk to investigative journalist Donna Ladd. Ladd has a wealth of experience in journalism and has formed media startups multiple times, including her most recent startup in 2002, the Jackson Free Press. Before she started the Jackson Free Press she learned many lessons along the… Continue reading Startups and Investigative Journalism Can Go Hand in Hand

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Spartans Innovate

An MSU class blog investigating innovation in media. #gogreen