I have a confession… I thought that businesses and organizations had to be on every social media. Boy, how wrong I was. According to social media marketing expert Gary Vaynerchuk, and many other social media experts, throwing everything onto every social platform and hoping it sticks does not count as good marketing. This was news… Continue reading Finding your audience is more important than ever
Marketing on social media is becoming one of the primary ways to establish an audience and reach potential customers. The problem I personally see with businesses and people who try and market on social media is they don’t know their audience and are using the platform wrong. As an avid social media user, I believe… Continue reading Marketing on Social Media? TWO things to think about
Social media marketing is just like boxing, or so says social guru Gary Vaynerchuk. Money doesn’t grow on trees. As the founder of a startup, you are begging people to have enough faith in you that they are willing to invest. Living on a tight budget in college, eating ramen and off-brand crackers, doesn’t even… Continue reading Social Marketing: Put up your dukes or throw in the towel
Social. Media. Presence. It’s something that I think about when it comes to my personal profiles and is something I’ve started thinking about when it comes to my group’s digital media startup idea. What is our ultimate goal with the startup? Which platforms will be the best for us to use and reach our audience… Continue reading Social media: It’s not all about popular
As students looking to become members of the media, we understand the importance of social media. Even if we have trouble knowing the ins and outs of different platforms, we still understand that we must be as well versed in this facet of media as we can. There’s pressure to be like this, in all… Continue reading Social Media: it’s tougher than you think
Having a great idea that could eventually become a product or business is the first step, but far from the only determinant of success. The places and ways that you market your product or company can play an even bigger role in whether or not you find success. People think that the way to build… Continue reading Picking the right place to advertise your business can help it sink or swim
If you explain to someone the concept of Twitter — the social media platform where thoughts and blurbs are disseminated to followers of 280 characters or less, it’s fair to assume it would be great to share thoughts, opinions, photos and videos to many people without much effort. Not steaming hot takes if a hotdog… Continue reading The martial art of social media strategy
From a young age, the no idea is a bad idea concept has been drilled into my head. Even though you know the concept, it still sucks hearing no. Nobody wants to hear no to something the know is good, or that they poured their heart and soul into. But according to the Masters of… Continue reading Bad ideas actually aren’t that bad
Last week, John Hill came to our class to talk about his college career. He also talked a lot about how LinkedIn works and how interpersonal relationships are important. People that we know might be very helpful to our career success sometime in the future. I admire John Hill. He mentioned that when he was… Continue reading Interpersonal relationships are important
As I reflect on my time at MSU, I can’t help but wonder: What will I do with my degree? All of us have different goals for the future, but how far can our experience here take us? For John Hill, an MSU degree brought him to where he is now – Vice President of… Continue reading Where will an MSU degree take me?
Spartans Innovate 