RISE is the Residential Initiative on the Study of the Environment program at Michigan State University. According to MSU’s RISE website: “RISE may be conceptualized as an interdisciplinary living-learning community for undergraduates at Michigan State University who share a common interest in environmental sustainability.” Students come to RISE from majors various majors. Some come from… Continue reading RISE and Land Grant Goods
According to this week’s Entrepreneur article, “Your brand is your promise to your customer.” Everything from packaging, to the logo and even the distribution channels impact your brand and the message or product you’re trying to sell to customers. Although we’ve worked on branding this entire semester in JRN 450, it was very insightful to… Continue reading The importance of building an authentic brand
‘Go Green for Good’ This week’s reading assignments provided a vast amount of information on brand strategy and awareness. With several articles highlighting slightly different pieces of information, all articles were in agreements that branding is critical. Absolutely critical. As Entrepreneur’s article, ‘The Basics of Branding’ puts it, ‘branding is your promise to your customer.’… Continue reading Brands build business
Xingyu Liu is the lead tennis commentator at Zhangyu TV, a Chinese online sports live coverage platform. He’s the firs one to incorporate the talk-show style into the sports play-by-play in China. Liu is also a music professional and he became well-known in 2012 by all the Chinese tennis fans because he wrote a song… Continue reading Xingyu Liu: Building a subscription channel on WeChat
Michael O’Connell is the host and creator of the podcast It’s All Journalism, which focuses on interviewing working journalists on how the market has changed and the way they are doing their jobs now. He has been a journalist for 35 years, working both in print and online. He got his bachelor’s degree from Indiana University,… Continue reading The future of media with podcaster Michael O’Connell
Ricky Brandt, content strategist/account executive with Social@Ogilvy in Chicago, phrases it best in his LinkedIn profile: He’s passionate about “helping clients navigate the world of digital.” Brandt started as a social intern with Ogilvy in June 2014 and now leads social media efforts for global clients. He’s currently working with clients in the consumer packaged goods… Continue reading Ricky Brandt’s passion for the digital world
Layne Bernstein is the social media associate for Method, a company known for creating natural, eco-friendly cleaning products in attractive packages. The company is headquartered in San Francisco, but it has plants throughout the United States and in cities such as London. Layne joined the team at Method in October of 2015. In her position,… Continue reading A Social Media Strategy Swap with Layne Bernstein
Eric Thomas is a successful motivational speaker who built a business from scratch. From a homeless high school dropout to a successful business man with a Ph.D., he embodies everything that it means to become an entrepreneur. I spoke with him about his journey. Nadia Lorencz: How have your life experiences led to you starting Eric Thomas… Continue reading Eric Thomas
Dillon Davis is the income and opportunity reporter for the Battle Creek Enquirer. He covers topics such as business, downtown development and the Kellogg Co., which is a huge entity to report on since when most people think Battle Creek, they think Kellogg. A majority of his stories cover retail and business development. I follow… Continue reading Change, community and a better future? An interview with Dillon Davis
Pretty much every rap fan in Detroit knows 4Sho Magazine. It’s the go-to place for all things music in the D. It’s the place where local artists go to get exposure and get their break in the industry. It’s the place where you get your music video shot because the quality is top notch. With nearly… Continue reading Q&A with the Diddy of Detroit
Spartans Innovate 