Donna Ladd is the editor-in-chief and founder of the Jackson Free Press. Early on she thought she was to be a civil rights attorney, because she has an activist’s spirit. But–as it turns out–what she meant, was to be a journalist. Donna spoke with our class in February and afterwards I asked professor Amy Haimerl… Continue reading ‘Grow tough skin’ and other advice from editor Donna Ladd
The past few weeks we have been focusing on finding our target market and creating a product they will use. Now with this week’s readings we are focusing on branding and marketing our product to pull in our future customers/users. In A Social Media Guide for Startups and Entrepreneurs, Samuel Edwards gave great tips on… Continue reading Marketing and more marketing
Reading about social media is fun for me. This is what I do! I’ve been so lucky with my internship at The Social Gemini that it is now a part-time job. I think the power and use of social media professionally is fascinating. I am so interested in the professional side of social media, but… Continue reading Social Media/Marketing
In the article A Social Media Guide for Startups and Entrepreneurs from INC., it talked about how the of social media in marketing. “Social media has made it possible for small startup businesses to reach millions of consumers with the click of a button.” This reminds me a marketing case in China. As a beauty… Continue reading Choice Matters to Marketing
RISE was a really cool experience and also a first-hand look at what we are capable of if we have a good product and we experiment with different marketing strategies. Plus, it is something that is happening on our own campus! RISE relayed everything we have learned so far. Here was a group of students… Continue reading Marketing is just as important as the product
By Meg Dedyne Fortune’s 4 Ways to Create a Marketing Strategy for Your Small Business hits a lot of points that have recently come up in our JRN 450 class, on our field trips, such as to MSU RISE last week and in my own experiences outside of class as well. It’s funny because Jeffrey… Continue reading RISE up!
Marketing is one of the great but necessary banes of the modern man. In this writer’s opinion, advertisements are some of the ugliest things in the world, and generally, brands are as well. That’s why branding is so interesting to me. Branding, as elegantly put in this article, is the promise you make to your customer… Continue reading Marketing and how branding can help
Our class gathered outside of Bailey Greenhouse last week on a beautiful day. We all anxiously awaited who we would meet next. We were greeted by Laurie Thorp, the program director of the Residential Initiative on the Study of the Environment (RISE) at Michigan State University. Thorp has helped Michigan State start its first student-run… Continue reading Bailey Tea Project looks to expand on early return
Last week we visited RISE and I took away a lot of valuable information. We’ve learned a lot about creating a product that there is a market for and RISE demonstrated that perfectly. There was a need for organic natural teas and thus Bailey Tea Blends was created. Another aspect that MSU professor Dr. Laurie… Continue reading Marketing is Key
By Savannah Swix After our meeting with RISE at Michigan State University last week and learning more about its student-run company, Land Grant Goods, paired with the readings about marketing and strategy, I understand why it can be effective to make a brand personal and authentic. John Williams said it in “The Basics of Branding”: “Your brand… Continue reading The importance of personal branding
Spartans Innovate 