The world needs more Peter Shankmans. Since graduating from Boston University, Peter has experienced a great amount of success, including starting several businesses and writing four books. His latest is a website and podcast called Faster Than Normal that shows how ADD and ADHD can be a gift — not a curse — for people.… Continue reading Peter Shankman: ‘If You’re Not Failing, You’re Not Trying Hard Enough’
As we develop startup ideas in class on how to innovate and redesign campus news media, our job is to look at target markets and target audiences for the solutions we come up with. Part of the way we can become disruptors in news media and news media distribution is, as the name suggests, changing… Continue reading Thoughts on Funding Local News
When creating a start-up or new business, you need to define who your target market is. You won’t be able to target everyone and that is okay! All you need to do is find your typical customer. The article, How to Define Your Target Market on Inc.com explains how to focus on a specific market that… Continue reading Infiltrate the Target Market, Find the Customers
Think of the game of football. Before the game, coaches sit with the players, go over plays and how they are going to win this game. If a particular team they are facing has really good defense, they are going to think of different offensive plays that can score them a touchdown. They are going… Continue reading It’s Time To Put Your Game Faces On
“If it’s free, you’re what they’re selling.” That’s what our professor tells us. And I don’t like to be sold. In today’s media there’s really two business models. One: you are the customer and you pay for the product you use. Two: you are no longer the customer but the commodity. Companies sell ad space… Continue reading News Media: Stop Selling Consumers, Start Selling to Them
When Facebook announced it will prioritize local news stories in news feeds, it shed light on the necessity of saving local news. In fact, the New York Times article, “A Crazy Idea For Funding Local News: Charge People For It” says charging readers may be a way of doing just that. How you ask? A monthly… Continue reading The Fight to Save Local News
Let’s all say it together: YOUR TARGET AUDIENCE IS NOT EVERYONE IN THE WORLD! On the topic of start-ups, knowing who you are selling your product to is essential. So, STORY TIME: let’s say you have started a company and you are selling a type of hair accessories like hair ties. These hair ties are… Continue reading In Search of a Target Market
“Failed plans should not be interpreted as a failed vision. Visions don’t change, they are only refined. Plans rarely stay the same and are scrapped or adjusted as needed. Be stubborn about the vision, but flexible with your plan.” ~ John C Maxwell We’ve all heard the phrase competition is all fun and games until someone… Continue reading Beat Your Competition in the Race to the Finish Line
I loved the intensity. I loved the feel. I loved the looks. It made me feel good. Like I could get out and do something that was worth it. It made me, me. The price I had to pay for this scandalous relationship was too much for my wallet to dish out, but I didn’t… Continue reading My First (Brand) Love Story
We now know that for a startup, market is EVERYTHING. Now it’s time to get granular. What is the end goal to your company? Create a following? Build up those customer relationships and form strong connections? The key is to generate value and results, remain competitive in this ever-changing market, stay relevant and most of… Continue reading Know Your (Target) Market, Generate Results
Spartans Innovate 