By Jerry Liu The Tow-Knight Report What Works: An Overview of Successful Site Models points out content strategy should be integrated with revenue strategy to build successful sites. Finding specific audience and potential advertisers is the key for the sustainable development of a site in a long-run. My startup idea is creating a carpooling mobile application.… Continue reading Content and revenue strategy is really vital for digital startups

By Jerry Liu Nowadays, a lot of young people are planning to create their own startups. There are definitely pros and cons in terms of starting your own business. According to The PMARCA Guide to Startups, the great things about doing a startup are having the opportunity to control everything by yourself, create something new, have… Continue reading Seeking Product/Market Fit during Startup Phase

By Jerry Liu As we talked about before, traditional news organizations used to control the news production and distribution process from the beginning to end. However, social and digital media make journalism a more diverse and open process, especially for the distribution channel. Media newcomers use their unique channels to deliver a product that is faster… Continue reading Traditional News Media should Embrace the Hardship and Strive for Innovation

By Jerry Liu During the era of internet and social media, traditional media are facing the most challenging period of time in the history of media. Before internet becoming a part of people’s life, news organizations largely controlled the news products and services form beginning to end, according to Pew Research Center. The invention of… Continue reading Traditional News Media Facing a Digital Transition