Brittanie Chludzinski

Publishers face challenging future as digital audiences diversify

Even before the digital transition began in the media, publishers have always faced the pressures of generating enough revenue to thrive and stay competitive. Legacy publications are navigating new approaches as they diversify content and new digital media startups must be prepared with various revenue options when entering the market. While the media’s goal is… Continue reading Publishers face challenging future as digital audiences diversify

Brittanie Chludzinski · Uncategorized

Let your value proposition be your guide

What’s the one thing that all successful media organizations have in common? They rely on their value propositions to stay on target and guide future innovations and improvements. By constantly reassessing the “promises” or value being delivered to their target audience, they can remain relevant and further strengthen the niche they have created. From Christian… Continue reading Let your value proposition be your guide

Brittanie Chludzinski

Understanding your target audience: The key to long-term, strategic success

According to this week’s article, “A Roadmap for Digital Media Startups: The New Business Models for News Toolkit,” identifying your target audience begins with creating stories about your potential users. It’s the basic lesson we’ve learned in any communication or PR class: Use both demographic and psychographic information to build these various personas that will help… Continue reading Understanding your target audience: The key to long-term, strategic success

Brittanie Chludzinski · Uncategorized

Aspiring to be a little more like Donna Ladd

While listening to Donna Ladd, editor of the Jackson Free Press, speak in our class last week, I was truly inspired by her genuine passion for journalism. Several times throughout her discussion, she mentioned her journal as a young girl and all of the experiences that she believes led her to this point in her career.… Continue reading Aspiring to be a little more like Donna Ladd

Brittanie Chludzinski · Uncategorized

Accountability and fairness are essential to restoring trust in the media

By Brittanie Chludzinski “Fake news” and “alternative facts” are two phrases that we know all too well. Not only do these false realities pose a challenge to readers who are bombarded with various viewpoints and publications on social media, but it also creates an interesting challenge for today’s reporters. In the midst of new skepticism, how… Continue reading Accountability and fairness are essential to restoring trust in the media

Brittanie Chludzinski

Tales of a Startup: Risk, Persistence and Market Fit

According to this week’s readings, “The PMARCA Guide to Startups,” taking risks and expecting the unexpected are two of the biggest challenges that come along with being a media entrepreneur today. The article outlines the three main categories in which most of these uncertainties exist: The caliber of your team, the quality of your product and… Continue reading Tales of a Startup: Risk, Persistence and Market Fit

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Disrupting media: The next great innovation starts with a job to be done

By Brittanie Chludzinski “Your story needs to be interesting, relevant and useful to the audience.” I first heard this simple, yet helpful reminder from my professor, Omar Sofradzija, during my freshman year at MSU. To this day, his words still guide my writing decisions and keep my work in check — Am I actually answering… Continue reading Disrupting media: The next great innovation starts with a job to be done