Allia Mcdowell

The Line Between Media and Business is Blurry

Everyone thinks journalists are scared of numbers, and business people can’t communicate to save their lives. To an extent, these stereotypes aren’t completely groundless. But the line between the two worlds, that everyone thinks is carved in stone, is really only drawn in the sand. In coming to Michigan State University, I was completely undecided… Continue reading The Line Between Media and Business is Blurry

Sydney Naseef

A Journalism Degree: Oh, The Places You’ll Go!

Last week, John Hill, Spartan alumni with a B.A. in journalism, came to speak to our media entrepreneurship course. I think the funniest criticism I receive these days is a criticism to my major. “Journalism? How are you going to make any money? You know print is dying? It’s not the same as it used… Continue reading A Journalism Degree: Oh, The Places You’ll Go!

Bridget Bartos

First Hand: Talking to entrepreneurial ​​journalists

This week we had two guest speakers: John Hill, an MSU graduate who didn’t end up in journalism, exactly; and Julianne Pepitone, a journalist who went from working at CNNMoney, to NBC, to being her own boss as a very entrepreneurial freelancer. I know that I don’t want to end up working in journalism, so… Continue reading First Hand: Talking to entrepreneurial ​​journalists

Mckenna Ross · Uncategorized

Selling and determining the worth of media

It seems like 2018 and 2019 has been marked with huge media company sales and mergers. Just a few weeks ago, we were all worried about Digital First’s offer to Gannett, and we’re still hearing about shifting staff sizes in Buzzfeed, McClatchy, Vice and more. But other areas of media are just beginning to boom.… Continue reading Selling and determining the worth of media

Trevor Toczydlowski

Gimlet Media: One Man Start-Up to $230 Million Sale

When Alex Blumberg started Gimlet Media, he obviously thought that he had a good idea that could be successful, but I don’t think there is any way that he could’ve imagined that just five years after starting his start-up he would be selling it to media giant Spotify for $230 million. Of course the value… Continue reading Gimlet Media: One Man Start-Up to $230 Million Sale