When I first enrolled in JRN 450, I truly didn’t know what to expect. A classmate of mine the previous semester had tried to explain it to me, but I knew that I was just going to have to wait until the first day of class to fully understand what type of journey this class… Continue reading JRN 450: What A Ride It’s Been
As it turns out, building a startup business from the ground up is actually very simple. Step 1: build the entire startup. Step 2: make money. That’s all there is to it. You only need intense dedication, creativity, vision, motivation, discipline, tenacity, failure, and many more words that summarize similar things. Over the course of… Continue reading Innovation: Not Just for Work or Class
I had the pleasure of interviewing digital marketing professional Kathy Suchowiecki, who works for Meritor, which is the leading global supplier of drivetrain, mobility, braking and aftermarket solutions for commercial vehicle and industrial markets. Digital marketing and technology is ever-changing and Kathy has had to work with those constant shifts to master the digital space… Continue reading Digital Marketing Tips from Expert Kathy Suchowiecki
Do you remember the first time you rode a bike? Or any of the “firsts” throughout your lifetime? That feeling of uncertainty dancing around in your mind, maybe even making you second guess yourself. No one can really prepare you for it, you just sort of do it. And you practice. Then practice some more.… Continue reading What Riding a Bike Taught Me About Entrepreneurship
Well, it has been an educational semester to say the least. I would like to say this was a great end of my college experience. This entrepreneurial course gave me reason to question what path I want to take in the next year. It showed me that I have options, aside from getting a 9-5… Continue reading Spartans Innovate Outro
Aaron Bleyaert is the head of all things digital at Conan. That includes the producing, writing, marketing, innovating, and experimenting with the all the content made at Conan that goes onto the internet. Commonly known as Conan’s video game accomplice in the Clueless Gamer series, Bleyaert is a multi-faceted and accomplished leader within the entertainment… Continue reading Aaron Bleyaert, A Leader In Entertainment
Chase Rickaby grew up in Nelson, British Columbia, and by the age of 16 he had discovered a passion for photography and content creation. After college, he spent some years doing outreach work in Calgary. While creative work was always a hobby, it became a sort of part-time job as Tamarack Media Co. alongside his full-time… Continue reading Hard Work and Authenticity – a Q&A with Chase Rickaby
Betty Young started her own company, bsYOUNG & associates ltd, 30 years ago. During that time, her business has evolved from an advertising firm and publishers’ representative firm to a publisher in her own right. As an advertiser, she began working in the masonry industry and quickly learned the industry’s language and needs. Today, she… Continue reading Who’d Have Thought? 30 Years of Pivoting Leads to a National Masonry Magazine
Throughout the semester we were to find someone within the media industry whose job focuses on innovation. I chose Christa Akkary, Michigan State University graduate, and strategy planner at Zenith in New York City. Zenith is under the large wing of Publicis Media, which is a multinational advertising and public relations company. Christa started out… Continue reading Christa Akkary of Publicis Media: Great Content is Key
I recently caught up with Alisa Parenti, an award-winning radio anchor for Bloomberg business, to talk about innovation and keeping up-to-date with changes in media. SPARTANS INNOVATE: Can you tell us what innovations in media — whether at Bloomberg or elsewhere — that have piqued your interest? PARENTI: I would say it is stepping up engagement… Continue reading Alisa Parenti Explains How Bloomberg is Innovating
Spartans Innovate 