Alexa Seeger

News Media: Stop Selling Consumers, Start Selling to Them

“If it’s free, you’re what they’re selling.” That’s what our professor tells us. And I don’t like to be sold. In today’s media there’s really two business models. One: you are the customer and you pay for the product you use. Two: you are no longer the customer but the commodity. Companies sell ad space… Continue reading News Media: Stop Selling Consumers, Start Selling to Them

Courtney Downey · Uncategorized

Beat Your Competition in the Race to the Finish Line

“Failed plans should not be interpreted as a failed vision. Visions don’t change, they are only refined. Plans rarely stay the same and are scrapped or adjusted as needed. Be stubborn about the vision, but flexible with your plan.” ~ John C Maxwell We’ve all heard the phrase competition is all fun and games until someone… Continue reading Beat Your Competition in the Race to the Finish Line