In the article A Social Media Guide for Startups and Entrepreneurs from INC., it talked about how the of social media in marketing. “Social media has made it possible for small startup businesses to reach millions of consumers with the click of a button.” This reminds me a marketing case in China. As a beauty… Continue reading Choice Matters to Marketing
RISE was a really cool experience and also a first-hand look at what we are capable of if we have a good product and we experiment with different marketing strategies. Plus, it is something that is happening on our own campus! RISE relayed everything we have learned so far. Here was a group of students… Continue reading Marketing is just as important as the product
By Meg Dedyne Fortune’s 4 Ways to Create a Marketing Strategy for Your Small Business hits a lot of points that have recently come up in our JRN 450 class, on our field trips, such as to MSU RISE last week and in my own experiences outside of class as well. It’s funny because Jeffrey… Continue reading RISE up!
Marketing is one of the great but necessary banes of the modern man. In this writer’s opinion, advertisements are some of the ugliest things in the world, and generally, brands are as well. That’s why branding is so interesting to me. Branding, as elegantly put in this article, is the promise you make to your customer… Continue reading Marketing and how branding can help
Our class gathered outside of Bailey Greenhouse last week on a beautiful day. We all anxiously awaited who we would meet next. We were greeted by Laurie Thorp, the program director of the Residential Initiative on the Study of the Environment (RISE) at Michigan State University. Thorp has helped Michigan State start its first student-run… Continue reading Bailey Tea Project looks to expand on early return
Last week we visited RISE and I took away a lot of valuable information. We’ve learned a lot about creating a product that there is a market for and RISE demonstrated that perfectly. There was a need for organic natural teas and thus Bailey Tea Blends was created. Another aspect that MSU professor Dr. Laurie… Continue reading Marketing is Key
By Savannah Swix After our meeting with RISE at Michigan State University last week and learning more about its student-run company, Land Grant Goods, paired with the readings about marketing and strategy, I understand why it can be effective to make a brand personal and authentic. John Williams said it in “The Basics of Branding”: “Your brand… Continue reading The importance of personal branding
RISE is the Residential Initiative on the Study of the Environment program at Michigan State University. According to MSU’s RISE website: “RISE may be conceptualized as an interdisciplinary living-learning community for undergraduates at Michigan State University who share a common interest in environmental sustainability.” Students come to RISE from majors various majors. Some come from… Continue reading RISE and Land Grant Goods
According to this week’s Entrepreneur article, “Your brand is your promise to your customer.” Everything from packaging, to the logo and even the distribution channels impact your brand and the message or product you’re trying to sell to customers. Although we’ve worked on branding this entire semester in JRN 450, it was very insightful to… Continue reading The importance of building an authentic brand
‘Go Green for Good’ This week’s reading assignments provided a vast amount of information on brand strategy and awareness. With several articles highlighting slightly different pieces of information, all articles were in agreements that branding is critical. Absolutely critical. As Entrepreneur’s article, ‘The Basics of Branding’ puts it, ‘branding is your promise to your customer.’… Continue reading Brands build business
Spartans Innovate 