Business is tricky and you need to hit the drawing board almost everyday you are open. Constantly thinking of new ways to continue your success and drive your business to the top. There is no perfection in the world of business and everyone has flaws. You must develop your MVP to find the winning team.
Steph Curry developed his skills in 2015 to lead the Golden State Warriors to an NBA title and win the title of NBA Most Valuable Player. They won. You can too.
See, for your business to succeed you don’t need a star athlete persona, you don’t need the smartest person in the world either. We won’t win that way, we need a team, just like the MVP, Stephen Curry, had.
Now I don’t want to confuse you, MVP in your business is not the most valuable player award. Instead, we will call it the minimum viable product. There is no one thing that can tie a whole business together and make revenue, self-sustain, make the business. No, instead, it is a system. Just like I was hinting at in the intro. The minimum viable product is you building the finished version (note I said finished), and keeping an open eye for future development.
Steph Curry was great, but that didn’t stop him from helping recruit Kevin Durant. Basketball star, former NBA MVP in 2014, and MVP of the Warriors when they won again this past year. Kevin Durant was the future development Golden State (business) saw. They have been in the finals the past three years. I think it is safe to say that the business is successful and thriving.
It’s a system. A process, a series of steps, whatever you want to call it, it is all the same. You have to hit the drawing board, you have to let your mind race with possibilities on furthering your business and sprinting through the finish line instead of slowing up just as you are going to cross. Your business is like your child, don’t you want to see it grow?
Curry couldn’t do it all by himself, no matter how great he is. He needed certain parts to make the operation. He was a key player, sure, but it doesn’t kill the fact that the system still needed some improvements to better the business.
Maybe you don’t like basketball, ok, here’s a actual start-up business example.
Joe Gebbia, co-founder of AirBnB, explains that he had a couple revelations that helped produce what the business is today. It started with just three people sharing a air mattress for a four day convention in San Fransisco and developed into people connecting with people while being provided with shelter in exchange for remuneration.
At first, AirBnB had this dinky website (Gebbia’s words, not mine), but after a while and teaming up with Stanford University and running a case study on trust, they realized that more people were more likely to book when a person has ten reviews over none. You may be thinking like “Well, obviously,” but he wouldn’t have figured that if he didn’t try the business, see the issue, then diagnose and extinguish the problem.
BANG! Now, you can see reviews right before you book, problem gone.
Wait, I’m noticing something else, yeah, it seems . . . that . . . some hosts don’t want random people in their homes.
Great, now how are we going to fix this?
I’m not sure.
What if we had a messaging system that would allow the guest to tell the host their situation?
BANG! Another problem–solved!
The list goes on and on. Issues constantly pop-up, maybe you can’t see them, but others can. This is where the system really kicks in. If you have a feedback loop, somewhere where someone can talk about their issue and you can read/fix that problem. I’m sure at one point, a guest was made because he forgot to book somewhere before he left his home, now he doesn’t have a computer or anyway of reaching the site. Another problem that I am sure was solved by the creation of the mobile app. There is always a way to better your business. You just need to notice the issues and think of solutions, constantly thinking of solutions. When you wake up, while you are walking your dog, when you are ordering your morning coffee at the local coffee hut because you are too lazy to make your own.
That is the MVP, you are the MVP.